When new prospects visit your website, what happens?
Ideally, you want a high percentage of them to converting into leads. However, before your website can convert prospects into leads, it must be equipped with lead generation pages, also known lead-capture or opt-in pages.
What's the difference between a landing page and regular web page? One is designed to provide high-level information while the other (the opt-in page) is built to do one thing: generate leads.
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