How do you evaluate the products and services you consider buying? Do you ask family members or your friends for their experiences or do you read reviews on Yelp or Amazon?
According to a study by BrightLocal.com, 88 percent of people read online reviews before making a purchase. Nearly 7 out of 10 people read up to six reviews and 85 percent read up to 10 reviews.
Quality online reviews are important to the success of your business. But it's not enough to just have good reviews; they must be considered reliable and of reasonable number.
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