We all have watched movies where we know tragedy could be lurking around the corner for a main character, but they are unaware of the potential disaster.
Watching consumers contemplate earthquake insurance can be a little like that for insurance professionals. However, unlike at the movies, with earthquake insurance we can actually provide a warning about the danger and help mitigate the damage if it occurs.
Despite the known threat of earthquakes, few Americans purchase earthquake insurance. Some mistakenly believe earthquake damage is covered by their homeowners' insurance. If that is their main obstacle to buying the protection, a quick conversation with a knowledgeable agent can address the issue.
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