Just because the word we use to describe the development of new business contacts — prospecting — happens to be the same word for the geological hunt for fossils and minerals, there's no reason to liken the activity to scaling a mountain.
If anything, prospecting in the insurance space is more of an art than a science, as each interaction may be as unique a Monet brush stroke.
|Stuck in a rut?
Insurance agents and brokers, along with professionals in other financial services segments, sometimes get stuck in a rut when it comes to prospecting. But let's face it: Everyone's playbook needs a regular update, even (or perhaps most especially) the team MVP.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Elana Ashanti Jefferson
Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].
