Author's Note: Over a period of several years, I have written several articles on “referrals without asking.” www.billgoodmarketing.com/real-referrals. I also posted a link to a webinar “How to Get Referrals without Asking.” A deep understanding of the “real referral” process is necessary for you to have a growing referral-based practice. Start with this article. But then pop over to my “real referrals” page. Go through my webinar.
Every sales manager since the dawn of time has told you, “Your problem is you don't ask for referrals. Our studies have shown that 85 percent of our clients would give a referral if asked. Only about 3 percent of your clients provide a referral, so you are not asking enough. When you speak with clients, ask each of them for the names of people you could contact today.”
So you set out to do it — or not, because it just does not feel professional.
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Bill Good
Bill Good is the founder and chairman of Bill Good Marketing. His latest book, “Hot Prospects,” is No. 88 on the 96 Best Prospecting Books of All Time list and is available on Amazon.
He created the Bill Good Marketing System and has been named one of the industry’s top five coaches. Learn more at http://www.billgoodmarketing.com or call Jill Jackson at 888-495-7303.
