Storytelling has long been a foundation of the art of persuasion. Why? Because it is one of the oldest, most effective forms of human communication.
In a previous post, I introduced the concept of "situational persuasion success stories" — prepared retellings of how you previously helped improve somebody's condition in given situations. For a primer on those kind of stories, see "Storytelling 101: 5 ways to persuade."
Now, I'm going to present five key elements — along with examples — of all effective situational persuasion success stories: |
1. The story should have a point
Whether it's how a colleague overcame professional limitations and rose to the executive level or how a client decided to take a risk despite the economy's ambiguities, you tell situational persuasion success stories to fit a particular set of circumstances. That's the point, and your stories should have one, too.
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