This GOES East satellite image taken at 9:15 a.m EDT, on Thursday, Sept. 1, 2016, and released by NOAA shows Tropical Storm Hermine gathering strength in the Gulf of Mexico. People on Florida's Gulf Coast put up shutters, nailed plywood across storefronts and braced Thursday for Tropical Storm Hermine, which the state's governor called potentially life-threatening as forecasters said it could strike land as a hurricane. (NOAA via AP)

(Bloomberg) – Tropical Storm Hermine, which is poised to land in Florida Friday, may result in “manageable” losses for the insurance industry, according to Keefe Bruyette & Woods analyst Meyer Shields.

The storm is forecast to hit northwest Florida, a region of the state with lower insured property value, Shields wrote in a note to clients Thursday.

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