Storytelling is one of the oldest, most effective forms of human communication.
Long before Twitter, Facebook and even the printing press, humans informed and instructed others via stories for thousands of years.
Why has storytelling as a communication art form stood the test of time? Because it's compelling. Just try listening to only half of Jim Croce's “You Don't Mess Around With Jim,” Gordon Lightfoot's “The Wreck of the Edmund Fitzgerald,” or Harry Chapin's “Cat's in the Cradle.” It's almost impossible. Even if you've heard those songs before, you still want to know how the story ends.
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