As the world moves rapidly toward internet- and mobile-based means of advertising and lead generation, the insurance industry is following suit, but perhaps more slowly than other major business categories.
Today, only one-third of independent insurance agents in the U.S. have structured programs in-place for online lead generation, according to Quote Wizard, a digital insurance marketplace that works with more than 8,000 insurance agents nationwide.
|Quickly changing digital business landscape
Given the quickly changing digital business landscape, it's hard for many agents to tell up from down in the world of internet marketing. But there is a sense of urgency to get involved.
Consider this: Most millennials, or the demographic of people roughly aged 18 to 34 years old, don't like to talk on the phone or even in person. But they do like to do their own online research and product comparisons.
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Justin Brown
Justin Brown is a Renewable Energy Project Manager at Partner Engineering and Science, Inc. where he manages the feasibility and owner's representative services for solar and energy storage projects ranging from 100 kW to 250 MW. Mr. Brown has over 12 years of experience working in the renewable energy and energy efficiency industries, having previously owned and operated an engineering and consulting business for these industries prior to joining Partner. Mr. Brown began his career in Kentucky, performing PV design and project management work for some of the first commercial and utility-scale projects in the state. He has a bachelor's degree in mechanical engineering from the University of Dayton in Ohio and is a NABCEP certified PV installer.
