As safety technology continues to infiltrate the automotive industry, drivers are taking new features into consideration when shopping for a new car.
A recent survey by Hartford Financial Services Group and the AgeLab at the Massachusetts Institute of Technology examines the vehicle technology preferences of drivers aged 50 and up.
The survey, called "Looking Forward: Vehicle Technology Preferences Among Mature Drivers," reveals that 76 percent of drivers age 50 and older who plan to buy a new car will seek out high-tech safety features. In comparison, only 32 percent of drivers age 50-plus who bought a car in the past year sought out these vehicle technologies.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.