I recently got a call from a new broker working in the Upper Midwest.
He was just getting started in the world of insurance brokerage, and he asked me for some advice on how he could gain traction quickly and begin to grow his book of business.
The challenge for new brokers is developing a consistent approach to build their reputation and book of business. They need a way to quickly make up for a lack of experience in insurance. This is done by using business skills to translate value.
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