There are many ways to rank insurance companies and brands. One way is to ask almost 100,000 consumers what they think.

The 28th annual Harris Poll 2016 EquiTrend Study names the strongest brands in nearly 100 categories across the media, travel, financial, automotive, entertainment, retail, restaurants and household industries, based on consumer response. Brands ranking highest in equity receive the Harris Poll EquiTrend "Brand of the Year" award for their respective categories. 

This year, State Farm takes Brand of the Year honors in the home insurance category, while AAA edges out State Farm to claim Auto Insurance Brand of the Year.

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Jayleen R. Heft

Jayleen Heft is the digital content editor for PropertyCasualty360.com. Contact her at [email protected].

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