The term Social Network Analysis (SNA) is often errantly associated with the type of social networking accomplished via social media.
Social networking involves building relationships or sharing information via online social media apps like Facebook, Twitter or LinkedIn. Conversely, SNA is an analytical approach used to establish important relationships and links among people, places and things which might be unknown to insurance personnel at the time of claim.
|The role of SNA in claims
For insurance carriers, the differentiation between SNA and social media is an important distinction. Claim's adjusters and investigators often examine a claimant's social media activity for inconsistencies and misrepresentations while validating claims documentation. That's proven to be a valuable part of the investigation process.
On the other hand, the social networks uncovered when analyzing insurance claims data are characterized by the people, places and things in an insurance transaction and the interconnectivity between them.
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