If you're like me, it's not so much the fact of cold calling that you hate, it's the results (or lack of) that has you filled with despise. If eight out of 10 cold calls resulted in a sale, I'm sure you would have a different view of making those cold calls.
So let's fix the problem.
|Why your cold calls are failing
If we are going to come up with a solution, we first need to identify the problem. And when it comes to cold call failures, there's a whole list of possible culprits.
Here are a few…
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