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6 takeaways for marketing insurance to millennials

Insurers should look at the positions they hold today and consider the roles they will play in the future.

By Robert Chase | Updated on July 12, 2016

Over the past few years, millennials have made headlines for their perceived sense of entitlement, lack of loyalty, and eagerness to challenge the status quo, while invariably changing the landscape of the world around them. Millennials have revolutionized the way we communicate with one another and, in particular, the way businesses communicate with them. So who are they? What do they want? And more importantly, how can insurers reach them?

It is important to look at the position millennials hold in today’s economy, as well as the role they play as consumers in shaping insurance industry marketing.

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