Over the past few years, millennials have made headlines for their perceived sense of entitlement, lack of loyalty, and eagerness to challenge the status quo, while invariably changing the landscape of the world around them. Millennials have revolutionized the way we communicate with one another and, in particular, the way businesses communicate with them. So who are they? What do they want? And more importantly, how can insurers reach them?
It is important to look at the position millennials hold in today's economy, as well as the role they play as consumers in shaping insurance industry marketing.
|Crucial market for insurers
You're probably aware of who millennials are. Born between 1980 and 1996, millennials are today's 20- and 30-somethings. But you may be surprised to learn that according to Pew Research, they're now the largest generation in human history — larger even than boomers.
Read on to see how what is unique about this generation:
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