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How mobile tech can help advisors build relationships

To build emotional attachments with clients, advisors should focus on their mobile experience.

By Danielle Andrus | Updated on June 29, 2016
Pew Research Center found at least 64% of U.S. adults have a smartphone and for one in five, it’s the main way the access the internet. (Photo: Shutterstock)

Expanding regulatory frameworks, new types of competition and evolving client expectations are working together to create a “need to innovate” for advisors who want to grow their business and keep clients happy, according to Carrie Nelson, principal in EY’s financial services practice. “The firms that can deliver a superior client experience will be best positioned” for growth, Nelson told PC360.

As they think about ways to deliver that superior experience, they should think about how mobile tools can create a tighter connection.

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