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Match your marketing goals with the correct technology

Planning your marketing strategy is an essential process in any agency's success, but pairing the right technology tools to that strategy is successful execution.

By Rick Gilman | Updated on June 28, 2016

Planning your marketing strategy is an essential process in any agency’s success, but pairing the right technology tools to that strategy is successful execution.

When planning your marketing strategy, understand your goals. Are you looking to generate new clients? Are you looking to retain your existing clients? Are you hoping to cultivate and strengthen your client relationships to ultimately grow the lifetime value of those clients to your agency? Let’s look at some of the basic tools every agency should adopt.

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