Planning your marketing strategy is an essential process in any agency's success, but pairing the right technology tools to that strategy is successful execution.
When planning your marketing strategy, understand your goals. Are you looking to generate new clients? Are you looking to retain your existing clients? Are you hoping to cultivate and strengthen your client relationships to ultimately grow the lifetime value of those clients to your agency? Let's look at some of the basic tools every agency should adopt.
We've talked in the past about how 65% of your business comes from your existing customers. That it can cost upwards of 10 times more money to acquire new customers than it does to maintain the ones you currently have. So, you may feel generating new clients shouldn't be your focus but you might be a new agency that just building your client base and acquiring customers is your only focus.
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