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Older drivers seek high-tech safety features in greater numbers

High-tech safety features have jumped to a high priority for older U.S. car-shoppers, who want to keep their freedom of mobility.

By Melissa Mittelman | Updated on June 21, 2016
Three-quarters of these mature drivers think that having safety technologies in their car will help extend the amount of time they’ll be able to drive. (Photo: iStock)

(Bloomberg) – High-tech safety features have jumped to a high priority for older U.S. car-shoppers, who want to keep their freedom of mobility, a study released Tuesday reports.

Among Americans 50 and up who plan to shop for a car in the next two years, 76% said they will actively seek out high-tech safety features like blind-spot warning systems or smart headlights, according MIT’s AgeLab and The Hartford, a Connecticut-based insurance and investment company. That’s more than double the 32% of same-age drivers who bought a vehicle in the last year as more car shoppers become aware of advances in driver-assistance technology that are the building blocks of self-driving cars.

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