If insurance were a map, we would be surveying a whole new world.

The fences and boundaries of tradition have fallen. The snow-capped mountains of certainty are melting away. The rivers of market share are changing course and streams of data are coming directly to our doors. We know there are still products to plant and fields to harvest, but how will our planting change in the months and years to come?

Many insurers will be looking at greenfields for the answer.

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