You've seen them on their smartphones at the dinner table, during work, at parties, even in the movie theaters while "watching" a movie. Millennials, or those born between 1981 and 2000, have not only taken over the workplace. They are now your biggest market and opportunity.
A recent survey commissioned by AXA Lab, the digital arm of the multinational insurer, and produced by Alpha UX, a company that specializes in getting to know your target market, set out to discover how millennials view insurance.
Even so, advisors and insurers can't ignore the 83.5 million millennials living and working in the U.S. as a market segment.
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