In 2010, less than 10% of Americans with bank accounts made weekly mobile transactions, but two in five visited a physical branch every week. Just four years later, the tides shifted.

In 2014, less than 30% of American bank-account holders were making weekly visits to a branch, but more than a quarter banked through mobile platforms. And, we know the trends are only ever-increasing toward mobile in the last two years. 

Led by millennials

Led by a millennial generation that's comfortable doing just about anything via mobile, financial players were forced to adapt to changing times and consumer preferences. In large, this has motivated companies to create mobile apps and experiences that users find valuable and trustworthy, even in industries that have traditionally been slower to evolve.

Like its broader financial services umbrella, the insurance industry has recently started to embrace the growth of mobile. As mobile is rapidly becoming a larger part of consumers' daily lives, insurance providers must create smart mobile strategies that ensure confidence and provide clear, real-time benefits for users.

Top-notch user experience

Perhaps most important, as more consumers turn to mobile and wearable technologies to handle their insurance needs, providers must develop a top-notch user experience. Mobile payment apps such as Venmo or apps from big banks such as Chase make it effortless for users to manage their finances on the go. They have been able to replicate the efficiency of walking into a branch into a seamless mobile user experience.