You're enjoying a deserved ski vacation when a notification from your insurance provider's app pops up on your phone. It's an alert that your preferred plumber has been dispatched to investigate a leak at your house, a leak detected by a smart in-home sensor.
This is not science fiction, but rather an already developing scenario for insurance companies embracing mobile possibilities. With an expected 6.1 billion smartphone users by 2020 and the rise of other portable devices such as tablets, mobile is a natural next step for industries that can traditionally be slow to adapt.
An increasing number of insurance companies have unveiled mobile apps and social media strategies, transforming tasks such as filing claims, accessing account information and receiving additional support into mobile experiences. However, the best mobile app is nothing without the right strategy. To earn and retain business, insurance companies need to inspire confidence and demonstrate clear value for users.
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