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Why Agencies Should Focus on E-mail

Weve all heard claims that e-mail is dying and that the next social media platformwhether it is Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest or Snapchatis the new silver bullet for marketers.

By Mike Demko | Updated on June 01, 2016

We’ve all heard claims that e-mail is dying and that the next social media platform—whether it is Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest or Snapchat—is the new silver bullet for marketers.

But e-mail marketing is far from dead, and every agency owner should place e-mail ahead of social media efforts. This is not meant to steer you away from social media, but to help you prioritize your efforts by focusing on “low-hanging fruit.”

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