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Digital transformation can help insurers keep customers loyal

The key is providing a good experience for potential clients who are looking for insurance through to the claims process when policyholders need to be served.

By Jim Kaiser | Updated on May 30, 2016
An unhappy policyholder is likely to turn into a former policyholder. (Photo: iStock)

Insurers are not keeping up with consumer expectations — and their customers are not sticking around long enough to give them the opportunity to prove otherwise.

We in the insurance industry have read the abysmal rankings in customer experience satisfaction scores and know that customer loyalty is at an all-time low.

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