After you have gotten through the content creation step of your inbound marketing strategy, you've got to optimize your financial website content. Without optimizing it for clicks and search engines, the exchange of a lead's information for content can't occur, and conversion opportunities disappear.
The last thing you want is for all of your created content to be for naught.
|1. Add calls to action
Calls-to-action, or CTAs, are exactly what the name implies: a button, an image, a link, or text that directs your audience to take an action that you've called for.
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