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Why agencies should focus on e-mail before social media

A majority of consumers prefer hearing from their service providers through e-mail compared with social media platforms.

By Mike Demko | Updated on May 12, 2016

We’ve all heard claims that “e-mail is dying” and the “next” social media platform  whether it is Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest or Snapchat is the new silver bullet for marketers.

But e-mail marketing is far from dead, and every agency owner should place e-mail ahead of social media efforts. This is not meant to steer you away from social media, but to help you prioritize your efforts by focusing on “low-hanging fruit.”  

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