We've all heard claims that “e-mail is dying” and the “next” social media platform whether it is Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest or Snapchat is the new silver bullet for marketers.
But e-mail marketing is far from dead, and every agency owner should place e-mail ahead of social media efforts. This is not meant to steer you away from social media, but to help you prioritize your efforts by focusing on “low-hanging fruit.”
The fact is, 60% of consumers prefer communicating with brands through regular e-mail updates and newsletters compared to social media platforms.
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