Let it be known: Paper files and manual records, no matter how much data they contain, no longer offer insurance agencies competitive advantages.
"Disparate systems of record cannot support a growing digital agency," writes University Park, Ill.-based insurance software company Applied Systems in its e-book, "the Digital Agency: Developing a Digital Transformation Plan," which gives more insight into today's consumer, who is one that asks for on-demand self-service from a computer, tablet or mobile phone.
A digital agency uses modern technology to connect its agents, insurers, policyholders and prospects. The agency is paperless — with automated business operations that support core capabilities — and seamlessly exchanges information and gains data insights through multiple channels.
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