Often spoken of in rarified terms, the word "innovation" makes ears perk up and eyes roll.
But innovation is attainable and desirable for every company, because it means only to create a new way of doing things. Every organization and every employee can innovate, even if they are not tasked with something as daunting as creating the next iPhone.
Rather than being a project, innovation can become a part of how an organization functions, to the benefit of customers and employees. This is particularly poignant for insurance organizations. Homeowners' insurance and business owners' packages may not change too much from year to year, but how employees handle policies, communicate with insureds and execute small tasks is ripe for innovation.
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