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The 3 questions every prospect is asking

Business leaders and top sales professionals understand that relationships are everything.

By Brent Kelly | Updated on April 26, 2016
To be an effective sales producer, business leader, or influence a prospect in a positive way, you must answer these three questions effectively. (Photo: iStock)

Every prospect you come in contact with has some level of hesitation in doing business with you, but it all boils down to three main questions.

I am long-time fan of the work of John C. Maxwell, who is known as the world’s leadership guru. One of my favorite books from John C. Maxwell is “Everyone Communicates, But Few Connect.”

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