Ever feel as though you've hit a wall and can't come up with a fresh new idea to generate more sales and revenue? Who hasn't?
Occasionally, finding a creative sales idea is not to think about what's new at all, but rather something old: Dust it off and re-launch it as a new selling tool your competitors haven't even thought about.
Well, there is such an idea. It's called the “Stand-By” — or, in legal terms, the “Stand-By Agreement.”
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
