Yes, you sell your insurance knowledge in the form of products and services for commissions, but that's not why your clients buy from you. Every successful insurance agent today understands that they do much more than transfer risk for their clients.
To become a successful insurance agent today, you have to understand that you are a marketer first, then publisher, creator, innovator, speaker, and value provider. This may seem like a foreign concept, but it's true.
No insurance producer can help their clients financially if they can't first paint an emotional picture through their words and ideas. Marketing is not about manipulation, tricks or tactics. Today's insurance buyers are too educated and untrusting to fall for inauthenticity. So, today's marketing is about great content.
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