For both property and casualty insurance providers and agency owners, direct mail campaigns allow you to reach members of your community you otherwise may have missed in your current marketing plan.
To ensure the most value for your direct mail efforts, everything you send to potential clients must be clear and concise, visually appealing and ultimately get them to come in and discuss all of their insurance options. Below are some tips for increasing your direct mail ROI and reaching the final goal of turning potential clients into long-term clients.
|Keep it short, sweet and to the point
Each ad you send out should cater to your clientele's fast-paced, technology-driven lifestyle. A cluttered ad will garner low results, as consumers may associate it with the clichéd visual features of "junk mail." It should be simple, direct and to the point.
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