I was asked the following questions during a recent business networking interview. Hopefully, my responses will help answer some of your questions on how to build a reliable network.

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1. How did you first begin crafting your expertise in networking along with building PEEC*?

(*Also known as the PEEC Statement, which stands for: Profession, Expertise, Environments — or target market — and Call-to-Action.)

When I started my speaking and training business, my expertise was in the areas of leadership and communication, so those were the areas where I helped clients. But I always gravitated toward sales teams.

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