Do you have a blog or are you thinking about starting one? Where do you begin? Here are 10 tips to help create a professional and successful insurance agency blog:

1. Be consistent

Publish at least one blog a week, and do it every week. Gaps impact credibility for both your readers and your insurance search engine optimization (SEO).

2. Speak to your audience 

It's about them, not you. What topics interest them? What impacts their businesses?

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