Sales reps in the insurance industry have a powerful tool at their fingertips, and it is one that they've likely used to help close deals with great success: video.
Video delivers visually compelling content that can articulate key messages and benefits significantly better than words alone.
However, the pitch isn't the only place where video can (and should) play a role in the sales process. Video can be an effective sales enablement and training tool long before a sales rep meets with a prospect face-to-face.
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