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That private eye at your door may just want you to fix your car

Automakers, facing stiff fines for lackluster recall completion rates, are going to new lengths to reach owners of the millions of cars with known safety defects that remain on the road.

By Jeff Plungis, Bloomberg | Updated on March 08, 2016
In this Feb. 14, 2015 picture, Eri and John Castro pose in front of their 2011 Toyota Prius in Glen Burnie, Md. The Castros bought the pre-owned car last year, only to find out after they got it home that it was under recall because it could stall without warning. (AP Photo/Patrick Semansky)

(Bloomberg) — The 63,000 spectators crowded in late January inside Atlanta’s Georgia Dome for a battle of college marching bands didn’t know they’d also be schooled in auto safety.

Between the Lincoln University Orange Crush Roaring Lions and the Bethune Cookman Marching Wildcats, event sponsor Honda Motor Co. flashed an alert on the stadium scoreboards. It listed 11 Honda and Acura models that need to have air bags replaced because they can malfunction and spray potentially lethal shards of metal into the vehicle.

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