(Bloomberg) -- Salesforce.com Inc. is stepping up its presence in New York City with a plan that would give it naming rights to a Manhattan skyscraper.
The developer of cloud-based business software said it will take space at 3 Bryant Park, a 41-story, 1.2 million-square-foot (111,000-square-meter) tower in Midtown. Under the deal, the building would be renamed Salesforce Tower New York, and the company’s logo would replace that of MetLife Inc. at the top of the property after the insurer leaves, said Elizabeth Pinkham, executive vice president for global real estate at San Francisco-based Salesforce.
The company is expanding its operations around the world as it looks to bolster its reach with new customers. Last month, Salesforce forecast revenue for the current quarter that topped expectations amid growing interest in cloud-based software. New York is essential to the company’s effort to raise the quality of its service to clients “from Bank of America to Mattel to American Express, Accenture, to Western Union, to the Girl Scouts of America,” Pinkham said.
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