(Bloomberg) -- BMW AG, which became the world’s largest maker of luxury cars by focusing on Autobahn thrills, is shifting gears to automated driving as urbanization and changing attitudes toward cars redefine transportation.
Upscale vehicles in the future will involve “liberating drivers through automation,” the company said Monday in a statement issued as part of the celebration of its 100th anniversary. While the introduction of vehicles that can drive themselves means repositioning the carmaker, the shift also entails “a major opportunity for revolutionizing mobility.”
“Leadership in the digital age will be different,” Chief Executive Officer Harald Kruegersaid at the event in Munich. “The BMW group has always been able to reinvent itself.”
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