Welcome again to March, which we annually honor as National Ethics Awareness Month, sponsored by many fine insurance organizations.

In my ethics classes, one of the ongoing battles is to overcome the common assumption that ethics is about “doing the right thing." If that were the whole story, no wonder so many students assume the class and discussion will be less than useless. “I’m only here because my state CE requires it,” is the lament.

What they fail to realize is the true power and usefulness of ethics to our industry—or any other—is not in simply choosing right from wrong. We probably agree that those who happily do the wrong thing—for whatever reason—should be taken out and tied securely to railroad tracks. Rather, true ethics is in choosing right from right.

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