What does it take to encourage innovation?
"We have very deep and intimate relationships with our customers," says Scott Stephenson, president and CEO of Jersey City, N.J.-based Verisk Analytics. "We have a real sensitivity to what their needs are — and their emerging needs. When you are a company like us, where our customers are our business, a deep understanding of their world is fundamental."
This value of understanding customers' needs deeply, and of advocating for and placing resources to address those needs, is one step on the path toward innovation.
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