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As Google shuts down Google Compare, new doors open

Will Google Compare opting out of insurance cause new disruption? Will new solutions move in to fill the void?

By Deb Smallwood | Updated on February 26, 2016
Will Google Compare opting out of insurance cause new disruption? (Photo: iStock)

“The Google Compare service itself hasn’t driven the success we hoped for.”

Google Compare announced in an e-mail to its partners that it would be shutting down its insurance and financial products comparison service tools in the United State and the United Kingdom, as of March 23. The lack of traction in both usage and revenue generation were named as two key reasons. Those were the headlines across the industry this week. So Google Compare is done — for now.

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