Mountainview, Calif.-based Internet services giant Google announced on Feb. 23 that it would end its Google Compare service in March. (Photo: iStock)

Well, the word is out: Google Compare is shutting down operations by the end of March.

Begun in 2011 as a full financial services platform for banking, investing and credit transactions, Google announced the addition of insurance quoting in mid-2015. Now, not even a year into it, the search giant is shutting it all down.

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