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Why Google couldn’t ‘Compare’ with local agents

While its tempting to conclude that Googles decision to pull the plug means that independent agents have won the battle, they have actually only won a skirmish.

By Patricia A. Borowski | Updated on February 25, 2016
Mountainview, Calif.-based Internet services giant Google announced on Feb. 23 that it would end its Google Compare service in March. (Photo: iStock)

Well, the word is out: Google Compare is shutting down operations by the end of March.

Begun in 2011 as a full financial services platform for banking, investing and credit transactions, Google announced the addition of insurance quoting in mid-2015. Now, not even a year into it, the search giant is shutting it all down.

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