For today's consumers, Auto insurance is a multi-channel experience.
Consumers shopping for Auto insurance increasingly prefer digital and online forms of engagements, such as online advertising and insurance websites in comparison to more traditional channels, such as personal recommendations and in-person meetings at insurance agencies.
According to a report by Rocket Fuel, one in four consumers now request a quote directly on the insurer's website, up 9% from 2014. Research by ComScore validates these finding in a study that says that the majority of shoppers are doing so online and securing multiple quotes. According to the findings, "the number of consumers who shopped for auto insurance in 2015 held steady at 46%, consistent with 2014. Of those consumers who shopped in the past year, 71% of them did so online, up from 67% in 2013."
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