Years ago, a mentor of mine would say the independent agent space was like a cult, because we all say the same thing when asked to explain why we’re different: “We have great service, we’ve been in business for 'X' years, we’re active in the community, and if you ever have a claim, I’ll be there for you.”
Independent agents, does this sound familiar?
New salespeople are often asked to refine their “elevator pitch” or “value proposition.” This is what you’ll say when a prospect asks why they should buy from you instead of the competition — and it needs to be said quickly, as if you were truly telling them in an elevator.
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