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The insurance iceberg: Transformation going on under the surface

SMA has created the Next-Gen Insurer Model to describe what the future insurance company and what future success will look like.

By Deb Smallwood | Updated on February 19, 2016
There may be choppy waters under the visible tip of the iceberg, but current activity is very focused and taking individual insurance companies and the industry as a whole in a new direction. (Image: iStock)

Take a look at the financials of the insurance industry and industry projections, and it may seem like business as usual.

But peek just under the surface at many insurers and you’ll find a great deal of activity aimed at transformation — positioning for success in the rapidly changing digital world. Typically, this activity takes the form of strategic initiatives — major enterprise-wide programs that require sustained commitment and investment.

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