Last month I challenged your thinking by telling you about some of my own non-traditional sales activities that you can do with your present book of business — i.e., “inside” activities.

In this month's article, we'll take a look at “outside” activities, or those that reach beyond the internal structure of your agency.

For example: Some of my agency's greatest revenue opportunities came from the insurance companies we represented. I'm not talking about commissions or profit-sharing or contingencies, but about different ways of working with these companies for our mutual benefit.

Sponsored Download

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Agency Management
Commercial Lines
Sales & Marketing