In any field of work, there are two things you need to possess in order to maximize your effectiveness: the right tools, and the right know-how.
Working smarter, not harder, has become more critical than ever in a world in which all of us are challenged to meet the ever-increasing demands of our business.
At National Underwriter Property & Casualty, we're making it our mission to give you both.
First let's address the "know-how" part. I believe in transparency, so let me share some insight with you. As I mentioned in my December column, we have started asking our readers to become members of our website, PropertyCasualty360.com, in order for us to gain more detailed information on who our readers (or "customers," for those who wish to employ a more mercenary term) are.
This intel will allow us to craft all of our offerings, editorial and otherwise, to better serve the people who invest their time with NU, giving you more of the content that you find most valuable. When we do our job well, our readers come away feeling more informed and, in my view, more empowered to do their jobs in the competitive world of P&C insurance — and we remain committed to that mission.
While I'm unable to reveal the exact numbers, for obvious reasons, we're finding the response to be extremely positive thus far. All of you who read us know that we endeavor to make your experience with us worth your while every time, and that has showed in online visitors' responses telling us who you are and what you do. We want to know you as well as possible, and we will continue to build on the momentum of this initiative.
Second, let's address the "tools for the job" part, and what we're doing to better serve your business on that front. Our new "Carrier Innovations" e-newsletter launched in January and is likewise gaining steam among our readership. Delivered every Tuesday, Carrier Innovations shares content from PropertyCasualty360.com on the solutions being offered by tech companies, software developers and carriers that are designed to help P&C professionals improve the many processes that are so integral to the flow of modern business.
The vision for this new product came out of brainstorming sessions around seizing the opportunity to provide our readers more information on the helpful solutions available to them that they otherwise might not be made aware of. The challenge I've seen in writing about tech solutions is getting past the "tech" part to the true actionable part for the reader, which is the "solution." How a new product was made or what tech specs are involved is far less important than answering: How can this product help my business? Is it right for me? Can it increase my revenue? Can it help me streamline processes?
That is the story, and where the true value lies. Are you looking for a better way to do a certain type of work? Here's an e-newsletter that can help you find some answers — and you don't have to have to have a Ph.D. in computer science in order to understand why it's valuable.
The strength of "Carrier Innovations" is that it opens this dialogue in a way that introduces the people who provide those solutions to the businesses that need them most, in language that leading decision-makers can understand.
One of the advantages to our new registration system is that it enables you to quickly and easily manage your preferences on which of our e-newsletters you wish to receive. Once you've registered, to sign up for Carrier Innovations, click on "My Account" at the top right of any page on PropertyCasualty360.com, and then click on the tab labeled "E-Newsletters" and check the box next to "Carrier Innovations."
We think you'll like what you receive.
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Shawn Moynihan
Shawn Moynihan is Editor-in-Chief of National Underwriter Property & Casualty. A St. John’s University alum, Moynihan has earned 11 Jesse H. Neal Awards, the Pulitzers of the business press; seven Azbee Awards, from the American Society of Business Press Editors; two Folio Awards; and a SABEW award, from the Society of American Business Editors & Writers. Prior to joining ALM, he served as Managing Editor/Online Editor of journalism institution Editor & Publisher, the trade bible of the newspaper industry. Moynihan also has held editorial positions with AOL, Metro New York, and Newhouse Newspapers. He can be reached at [email protected].
